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Lokálik


Visual system, shop identity and implementation of visuals of a local packaging-free eco shop in Orava, Slovakia.

{brand identity, visual strategy, logo design, implementation of visuals}
(2020-2022)


[shop counter with logo]





[logo variations]


I designed two version of the green logo to be alternated depending on the suitability of use. It represents the love that comes with local design and ecologically friendly shopping. The colour of the logo was specifically chosen by the client.



[additional symbols]


Additional symbols were made to represent packaging-free shopping, locally designed pieces and organic coffee. The symbols were derived from the main logo piece.




[outdoor shop sign]


The shop sign shows services that are provided and the main tag-line. The sign was made of wooden laser cut pieces to have a more traditional visual inspired by wooden slavic design in the area.  




[business card design]





[packing tape]






[hand painted coffee table mosaic]


I helped hand paint a few pieces that are in shop using Chalk Paint. We expanded the identity colour palette to make the space more colourful and welcoming.




[instruction design]


I was asked to design the steps on how the customers should approach the system of packaging-free shopping.




[shop view]