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Trims & Treats proposal



Visual identity and illustration of a logo piece proposal for Trims & Treats, a dog grooming and supply shop.

{branding identity, typography, illustration}
(2019)


[shop display typography]



Typography design for a shop window display incorporating illustrations used to emphasise the store's functions. I approached the logo design and typographic manipulation by adding dog illustrations to showcase the store as a more playful and welcoming space.



[typeface shop logo]




[final typography versions]





[HEX color palette]





/process






[testing layout and color variations]









[initial sketches]